2022 Essential Guide to Creating a Product Page

Essential guide for ecommerce product page

Did you know experts predict that annual eCommerce sales will exceed $6 trillion dollars by 2023.

As more eCommerce websites popping up each day, staying competitive is an ongoing challenge - especially when it comes to your product pages.

Your product page is essential for two reasons: first, it needs to rank high in search results, and second, it needs to convert visitors into paying customers.

Creating a winning product page that does both can be easier than you think when you have the right knowledge and processes in place. Here are four tips to get you started:

- Use marketing psychology to understand what your customers want

- Focus on the customer experience first and foremost

- Simplify the purchase process as much as possible

- Use data and analytics to track progress and optimize your page over time

By following these tips, you can create a product page that not only ranks well in search absolute priority and taking your content to the next level is a must. This will attract the right target audience for your business.

Your product title, or name is only one key component of your product page. It also includes other essential elements, such as:

  • Image 
  • Description 
  • Call to action 

Image

Your number one priority is to get it right. The product image shows shoppers what your product looks like and gives them an indication on how it will look and feel on them. Using multiple photos of different angles can be the difference of converting the sale, or having your shopper say goodbye and move on to your competition.

Focusing on taking the photo is not where this task ends. Keeping your product sizing consistent can make a huge impact on how your website looks and feels when someone engages on your store. This means if you use different models for each product, make sure they are all wearing the same size so shoppers can get an accurate representation of how the clothing will fit them. 

Make sure that your product photos are high quality and clear. No one wants to see a blurry photo, or one that is too dark to see anything. Also, be consistent with the sizing of your photos. This can make a huge impact on how professional your website looks.

Wix

Shopify

Square Space

If you have products that come in different colors, make sure to show photos of each color option. This will give shoppers an idea of what they are getting, and help them make a decision on which color they want to purchase.

Including keywords in your Alt Text is also important for SEO purposes. By including relevant keywords, you increase the chances of showing up in search engine results when someone is looking for what you sell.

 

Product Description.

Once you have a good understanding of who your target audience is, you can start thinking about what kind of content will appeal to them. Creating buyer personas is a great way to get into the minds of your target customers and understand what they are looking for. If you are unsure about who your audience is check out Identifying Your Target Audience

It's important to understand who your target audience is before you start writing your product description  Why? Because if you know who your target audience is, you'll be able to write copy that appeals to them and speaks to their needs.

Bringing in your keywords.

Once you have an understanding of which keywords are being searched for the most, you can start to optimise your product page. This can be done by ensuring that your title includes a keyword, using keywords throughout the body of your description and in the tags section. By doing this, you are increasing the chances that your potential customers will find you when they are searching for products like yours.

Using this Google Keyword Planner tool, you will be able to see which keywords are more searched for and start to incorporate them in to your social media and product description.

In addition to using keywords, another important factor in creating a winning product page is to focus on creating compelling content. Your content should be clear, concise and highlight the features and benefits of your product. It should also be free of any grammar or spelling errors. Along with great content, adding high-quality images or videos can also help to make your

Understanding who your competition

Understanding who your competition is and what they offer will ensure you find your own point of difference. Look at how they structure their website and social media. We have a little Competitor Analysis Tool we use when we start with a new client.

When you have your point of difference, it's time to start creating content for your product pages. Keep in mind who your target audience is and what they want to see. Write copy that speaks to their needs and addresses their pain points. And don't forget about SEO! Use relevant keywords throughout your page so people can easily find you when they're searching online.

If you take the time to create a winning product page, you'll be rewarded with higher conversion rates and happy customers. So what are you waiting for? Get started today! 

Still not sure where to start? Our team of experts can help you create a killer product page that converts. Contact us today to get started!