MODULE 1 - Complete Market Analysis

      BONUS - Identifying Your Buyer

Module 2 - Product & Services 

Module 3 - Marketing Plan 

Module 4 - Logistics & Operations

Module 5 - Financial Planning 

Module 6 - Company Overview

Module 7 - Executive Summary

Let's get right down to business and take a look at how you're selling your items. We don't mean on social media; we mean the conclusion of the process. The part of your funnel that converts or sends them on their way.

Why spend all of your time on how nice your socials look, how well you perform in a reel, and how often you put out content when the last stage may be full of holes?

In this session, we will break it down for you. We will be looking at 👇

1. Product Photos
2. Product Photos
3. Product Keywords
3. Product Offer

With Christmas fast approaching, we want to ensure that you have all of the tools and information required to strategically plan your marketing ahead of time.

In this workshop, we will be looking at 👇

1. Previous quarter sales 
2. SWOT Analysis
3. SEO Keywords
4. Competitive Analysis
5. Business Advocates 
6. Marketing Goals
7. Topics for socials. 

You'll leave this session with the tools you need to plan for your next quarter and make a difference in your business.

Brand consistency ensures that your brand is readily recognized across all marketing channels and touchpoints. This establishes a coherent, consistent brand identity for both current and potential consumers, as well as a unified experience for both old and new customers.

It's all about consistency, branding is all about consistency. Beyond the product, consistency refers to the company's brand promise which must be apparent at every stage and encounter your consumer will have with your business.

However, being consistent does not imply that you cannot modify. Once you've established a name for yourself by upholding your brand promise on a regular basis, you have permission to grow and develop.

We'll teach you how to examine your business and ensure that your brand is consistent and reflects your brand promise.

Automation is a must-have in order to free up as much time as possible, not just in your business but also in your personal life.

We're excited to provide you with a technique that we love to teach and can't wait to share it with you. Google is everything for our company, and best of all, it's free. SO let's take advantage of this opportunity and make the most of it.

The front line of your business is social media, which, as we all know, isn't going anywhere. We've already shown you how to plan out your marketing for a quarter, so let's teach you how to grow it through your socials.

We'll go over both Facebook and Instagram to show you the methods we've learned for our clients and how by investing only 10 minutes each day in growing your followers, you may have a major influence on your account's success.

We've all heard the phrase "FUNNEL." In this session, we'll show you how to create a simple funnel without spending a fortune on a developer to set it up for you. 

This workshop will cover 👇

1. Ensuring your pixels are connected to your website.
2. Setting up your audiences in your ads manager
3. Creating your segments in your email program (We will be teaching on Klaviyo) 
4. Email Automations
5. Triggered Pop-Ups

Every week, we put our playbook to use to keep track of what is going on in our clients' businesses.

From marketing initiatives to social media accounts and organic growth, we'd want to share this with you.

This playbook will assist you in staying on track, gain an insight into where your business is growing and where it needs attention.

If you want to make sure your marketing budget isn't just going towards sales for the week and your hashtags are actually effective for you rather than against you. Or track how your SEO efforts are having an impact then this workshop is a MUST. 

We all know how aggravating it is to go around in circles when our headspace is all over the place. This week, let's concentrate on YOU.

We want to make sure your mind is in the right place and set some personal goals rather than professional ones that align with overall growth.

Have you identified a problem that your customer is having? It's always yes, isn't it?

But are you telling them about it?

You should have a solid grasp on what your brand is and how it relates to your consumer, but are you getting your message through?

You will be able to see this in your socials, your stats and your overall sales. 

Let's get down and serious with all of your offerings, exploring each and every one to determine the problem, how you address it, and who your target audience is. It might tell you that you have numerous audiences who require distinct marketing strategies for each product you offer.

Did you know that you can actually spy on your competition and have a peek at what they're up to?

Facebook gives us everything we need to learn and gain knowledge of our industry and how we need to speak to our customers. With a wealth of advertising options at our fingertips, we are sure to start seeing the number grow after implementing this into your marketing strategy. 

This is one subject we are excited to share with you. 

Is it a never-ending battle to keep up with the ever-growing demands of generating high-quality images for social media and your website?

What if it didn't have to be as difficult as you might believe?

The art of photographing products isn't a one-size-fits-all endeavor. Just as your business most likely offers a spectrum of goods. Product photographs also come in various styles, with many serving distinct purposes. Some are intended for regular usage, while others are more unusual and only used in rare circumstances.

Whether you want to keep a uniform style across your product images or use them tastefully to mix and match, it's crucial to understand the differences between types of product photography and how to capture them.

We will look at the six most common types of product shots, when to use them and what they look like in practice 👇

1. Individual shots.
2. Group shots.
3. Lifestyle shots.
4. Scale shots.
5. Detailed shots.
6. Packaging shots.

At the moment, there are more active users on messaging applications than on social media platforms.

That is why companies are turning to messenger marketing to engage with prospects and boost lead generation. Messenger marketing is now the preferred method for marketers to connect with and interact with customers at a lower cost.

The greatest benefit of utilizing this marketing function is the ease with which you may convert that critical handover for an email address. We have such easy access to Facebook's data that we don't even need to go through it all! All we have to do now is make it work for our business in a language that engages your consumer.

In this workshop, we will look at 👇

1. Setting up your Messenger Bot
2. Trigger to use for retargeting
3. Holding a giveaway to maximise the growth of your email list

Do you currently use Boosted ads?

Let's break that habit of yours and show you what advantages using your ad manager has.

We'll teach you the ins and outs in a way that won't leave you overwhelmed or scared.

Imagine running advertising for your own business that other businesses pay thousands of dollars each month. And then they have ad spend on top of that!

We want to ensure that your advertisements run smoothly leading up and throughout the holiday season so you can compete with those large corporations who invest millions every week.

By now you will have a complete quarter full of data that we can look at and dissect.

Let's get down to business and start drafting the finest quarter of your business's year.

We will examine the same elements as the previous marketing plan, but the bonus will be the data we have collected along the way.

You'll be in a position to know exactly what you need to do and where to find the data so that you have a better sense of what you need to do. In this workshop, we will be looking at 👇

 1. Previous quarter sales
 2. SWOT Analysis
 3. SEO Keywords
 4. Competitive Analysis
 5. Business Advocates
 6. Marketing Goals
 7. Topics for socials.

You'll leave this session with the tools you need to plan for your Christmas sales, your marketing and make a difference in your business.

You hear Analytics and you cringe..... We hear Analytics and get excited butterflies in our stomachs.

Why?

Because we understand this means growth!!

You should now have a good understanding of why Analytics is essential and how to utilise it.

Let's look a little deeper and really examine what your business is doing. The reason we've placed this section towards the bottom of the list is that we realise most of you wouldn't have your business structured correctly, and we needed time to collect suitable information in order to evaluate it.

Now is the time for you to shine and really grasp what people are doing on your website. Which pages are working for you and what is not. 

SEO for us in marketing terms simply means ORGANIC traffic and sales?

Why would you not want to spend time in SEO so that you may save money on advertising in the long run?

When people search for a keyword that is relevant to your business and product, we want you to grab their attention.

SEO is a long-term process. It takes time to mature. We've already created keywords for you in previous modules to monitor, but let's dig deeper and see whether they're effective.

It's time to do a general health check on your website.

You've spent so much time optimizing your site for SEO, collecting data, developing marketing strategies, and photographing your products that it's time to do an overall evaluation.

We're talking about how everything works together. Now that you know, it's time to put your findings to good use.

Let's develop a strategy and timeline to get everything fixed that has come up in the previous session. 

Working together with other businesses on marketing campaigns may be extremely helpful.

As a business owner, it allows you to broaden your influence, effect and income. There's no doubt that joint efforts result in more lead generation and greater business success.

Your own personal and professional business network is one of the greatest locations to search for collaboration with local small company owners.

Which business owners do you work with on a regular basis?

What local businesses do you like and respect?

Which other local business owners purchase from you?

So what can you do to help each other? 

1. Cross-Promote on Social Media
2. Run Giveaways on Social Media
3. Cross-Promote With Offers and Coupons
4. Co-Market Your Business Services or Products
5. Create Service and Product Packages
6. Plan and Co-Host an Event With Mutual Branding

Collaboration is All About Building Relationships 

We have ironed out all the creases in your business plan and structure. We have tightened all the bolts on your funnel, now ARE YOU READY FOR ALL THE SALES?

Now is the time to take a look at how ready you are as a whole. Let's examine the order's flow and make sure everything is in place when sales begin to come in.

1. How will you manage your time?
2. Do you have enough inventory to cover a mad rush?
3. Do you have enough hands on deck to complete everything?